It’s pronounced ‘vis-co’
Just like the 1960s had hippies, the 1970s had punks, the 2010s has VSCO girls – a fashion subculture favored by Gen Z-ers.
Characterised with a comfortable, easy breezy California aesthetic, the distinctive design is one thing of a response to the greater excessive glam popularised by Instagram.
Dubbed anything from the girl that is“new door” check out a (less flattering) “basic” visual, VSCO woman tradition may very well be a successor to your early Noughties “tumblr girl” aesthetic. Read More